‘Sustainable in Snow’. A recent collaboration between P.E Nation, Institute of Digital Fashion and Andpeople. Helping to push tech-use towards a more democratic and sustainable future. Re-writing the traditional rules of fashion through a custom built Augmented Reality changing room.
Users can engage with the brand through the filter, trying on 3 of P.E Nation's jackets virtually, boosting technology as a solution to not just sell clothes, but to disrupt the way system concepts, produces, creates and demands we consume them.' (Institute of Digital Fashion)