Designer of Extended Reality Experiences and Virtual Fashion.
Recent graduate on the BA + MA in Fashion Media Practice and Criticism on the London College of Fashion, University of Arts London, 2019.
Born in Luanda - Angola, grew up in Lisboa - Portugal and graduated in London, as such the notions of diversity, inclusivity and nomadic thought are crucial to her work process.
With a background in Fashion Design and Criticism, her practice appreciates the materiality and craft of clothes, as well as the emancipatory value of digitalising them, seeing technology as lenses to impact fashion in different fronts, so that it becomes more inclusive, sustainable and disrupted by innovative voices.
As a recent graduate of MA Fashion Media Practice and Criticism at the London College of Fashion UAL, Damara won the prize Kering Awards 2019, followed by a three months internship with Gucci’s Social Media Team in Milan - Italy.
Recently Damara collaborated with VR designer SUTU on a first-of-its-kind immersive Fashion Show "Fabric of Reality", produced in collaboration with the Fashion Innovation Agency, Kaleidoscope and Verizon Media. Their piece Symbiotic_Wear, part of the F.O.R. is exhibited at the Museum of Other Realties.
She learned diretcly from brands like Kering, Gucci, Microsoft, Verizon Media and exhibited BA project “Plethora, AR Garments" at the Somerset House as part of the Digital Edged 2019. Damara also collaborated with agencies as the Centre for Sustainable Fashion, Fashion Innovation Agency, Digital Collective Makers, the Institute of Coding, the Institute of Digital Fashion.
In recent practice, Damara uses Extended-Reality and Immersive Fashion to challenge innovation within the areas of new-media and communication, retail spaces, sustainability and design.
As a freelancer, she acquired professional fashion experience in the areas of: Creative Direction and Styling, Contemporary Theatre and Short Film wardrobe production, and as Fashion Writer and Critic.
Previously attended a level III professional degree of Fashion Design, in the Lisbon School of Fashion - Magestil.