MICROSOFT x LCF FUTURE OF FASHION

Mixed Reality workshop and collaborative practice.

Hololux - 'Hundreads of Brands in One Space.'


Hololux:


A mixed reality store for an immersive, multi-brand luxury experience. Hololux is ideal for online-only retailers who lack a physical presence, and have more stock than can be artfully displayed at a shop or boutique. It’s also great for areas with high opportunity but small available footprints, like airports.  


Hololux was was inspired by Vivienne Westwood aesthetics, and is powered by Microsoft´s Hololens headset. 

Personal Contribution - Gallery Wall (Virtual Reality)

 The Ethos is crucial to brands´ identities and to how costumers relate to them. 

The Gallery Wall displays brands history, aesthetics and core values.

Inspired by Vivienne Westwood, this wall showcases from Westwood´s Pirate catwalk show, to the acclaimed ethical fashion campaigns, Propaganda Manifesto and most iconic moments, including the latest catwalk show where costumer´s can directly select pieces to purchase.


Music by Venerus (on Spotify)

The Holographic Vivienne Westwood store.

PRESS 

Open

https://www.wgsn.com/blogs/lcf-microsoft-future-of-fashion/

Open

https://www.forbes.com/sites/annatobin/2018/06/07/the-london-college-of-fashion-brings-its-creative-streak-to-microsoft/#29419502385c

Open

https://www.standard.co.uk/tech/new-vr-headset-that-lets-you-shop-clothes-in-mixedreality-stores-to-frame-future-of-fashion-a3857586.html

Open

https://www.standard.co.uk/tech/new-vr-headset-that-lets-you-shop-clothes-in-mixedreality-stores-to-frame-future-of-fashion-a3857586.html

Open

https://wwd.com/fashion-news/fashion-scoops/microsoft-invests-fashion-education-1202664201/

Open

https://www.microsoft.com/inculture/london-college-fashion/

Open

http://wearelisten.com/project/lcf-future-of-fashion-incubator/

Open

https://becauselondon.com/brains/2018/microsoft-london-college-of-fashion-future-of-fashion-incubator/

Open

https://becauselondon.com/brains/2018/microsoft-london-college-of-fashion-future-of-fashion-incubator/

Close
Using Format