FUTURE OF FASHION
Mixed Reality workshop and collaborative practice.
Hololux is a Luxury Retail Mixed-Reality solution - 'Hundreads of Brands in One Space.'
Microsoft x LCF - HoloLux
Hololux:
A mixed reality store for an immersive, multi-brand luxury experience. Hololux is ideal for online-only retailers who lack a physical presence, and have more stock than can be artfully displayed at a shop or boutique. It’s also great for areas with high opportunity but small available footprints, like airports.
Hololux was was inspired by Vivienne Westwood aesthetics, and is powered by Microsoft´s Hololens headset.
Personal Contribution - Gallery Wall
The Ethos is crucial to brands´ identities and to how costumers relate to them.
The Gallery Wall displays brands history, aesthetics and core values.
Inspired by Vivienne Westwood, this wall showcases from Westwood´s Pirate catwalk show, to the acclaimed ethical fashion campaigns, Propaganda Manifesto and most iconic moments, including the latest catwalk show where costumer´s can directly select pieces to purchase.
Music by Venerus (on Spotify)
PRESS
https://www.wgsn.com/blogs/lcf-microsoft-future-of-fashion/
https://www.forbes.com/sites/annatobin/2018/06/07/the-london-college-of-fashion-brings-its-creative-streak-to-microsoft/#29419502385c
https://www.standard.co.uk/tech/new-vr-headset-that-lets-you-shop-clothes-in-mixedreality-stores-to-frame-future-of-fashion-a3857586.html
https://www.standard.co.uk/tech/new-vr-headset-that-lets-you-shop-clothes-in-mixedreality-stores-to-frame-future-of-fashion-a3857586.html
https://wwd.com/fashion-news/fashion-scoops/microsoft-invests-fashion-education-1202664201/
https://www.microsoft.com/inculture/london-college-fashion/
http://wearelisten.com/project/lcf-future-of-fashion-incubator/
https://becauselondon.com/brains/2018/microsoft-london-college-of-fashion-future-of-fashion-incubator/
https://becauselondon.com/brains/2018/microsoft-london-college-of-fashion-future-of-fashion-incubator/