Fabric of Reality
Trippiest of the lot and intensely beautiful, entering into Inglês’ bubble style portal was tantamount to experiencing an oceanic-esque rave in innumerable visceral dimensions, not least thanks to her powerful central character striding and rising up like a psychedelic, ethereal deity.
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“Extended reality fashion experiences don’t replace the ancestral craft,” acknowledges Inglês, who created her garment using an HTC Vive Cosmos VR headset and a Google TiltBrush. “Instead, it opens a whole new dimension of fashion possibilities and future dreaming, allowing us to expand the wearable vocabulary in ways that become inclusive of our digital identities”.
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Damara Inglês is, without a doubt, one of the most exciting voices in fashion today. The Angola-born, globally based, self-proclaimed “fashion tech cyborg” is a graduate of the London College of Fashion, UAL, and a winner of the Kering Award for Sustainable Fashion 2019.
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Roupas virtuais, plataformas para brincar de stylist com o seu avatar, desfiles imersivos e em 3D: acelerado pela pandemia, o encontro definitivo da moda com a tecnologia surge em clima de transformação.
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This immersive fashion experience brings together mega-talented designers and VR creatives as it pushes the boundaries of what fashion can be - and what the future of shared digital experiences should look like.
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Immersive worlds that transported their audience were key to the success of Helsinki Fashion Week. A 360-degree experience that featured music and graphics alongside the fashion, the Fabric of Reality experience offered guests the chance to visit three portals created by designers Damara Inglês, Charli Cohen and Sabinna Rachimova as well as meet them and other attendees in avatar form.
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RYOT, Verizon Media’s creative studio presents: an immersive fashion show bringing together fashion designers & VR Artists.
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The fashion industry’s reckoning has arrived. With concerns surrounding waste, ethical treatment of workers and inclusivity, there’s a widespread feeling that the status quo and systems in place are no longer sustainable.
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The Fabric of Reality, a fully immersive fashion show, was launched within the virtual Museum of Other Realities (MOR) in collaboration with RYOT, Verizon Media’s storytelling production house, and Kaleidoscope. The experience was the first of its kind; a virtual reality fashion exhibition aimed at taking audiences on a journey to explore the story and narrative behind the designers' collection.
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Damara Ingles, an independent curator of Extended Reality fashion experiences showed us her work for Gucci; explaining how she has utilised Extended Reality to create a new kind of fashion experience. Ingles’ use of ER, or technologies that have enabled her to create realities both with and outside our tactile world, has allowed her to recreate the virtual bond between millennial and gen-z consumers and their goods that she experienced as a child with her tamagotchi.
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Fashion Futures
The FIA worked closely with Microsoft to deliver this unique project which provided selected groups of students with the opportunity to work with cutting-edge Microsoft technologies, creating new solutions that aim to innovate the fashion industry.
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"We are not looking to replace creative processes but rather amplify them, allowing the creators to focus more on ideation and creativity itself."
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