Can augmented reality be used to update garments and their content, so that it remains relevant and inclusive to the consumer, without further material waste? Plethora is a line of Augmented Reality Wearables, that uses technology to update garments in the same way that it updates software. This project relies on a subscription-based service, consumers purchase a garment and update it through the app. By disrupting the ways in which fashion is worn and expressed, our aim is to expand the guidelines in which fashion is conceptualised, designed and produced.
Here the Plethora logo is printed on a t-shirt, cap and tote bag.
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