FUTURE OF FASHION
Mixed Reality workshop and collaborative practice.
Hololux is a Luxury Retail Mixed-Reality solution - 'Hundreads of Brands in One Space.'
FUTURE OF FASHION
Mixed Reality workshop and collaborative practice.
Hololux is a Luxury Retail Mixed-Reality solution - 'Hundreads of Brands in One Space.'
Hololux:
A mixed reality store for an immersive, multi-brand luxury experience. Hololux is ideal for online-only retailers who lack a physical presence, and have more stock than can be artfully displayed at a shop or boutique. It’s also great for areas with high opportunity but small available footprints, like airports.
Hololux was was inspired by Vivienne Westwood aesthetics, and is powered by Microsoft´s Hololens headset.
Personal Contribution - Gallery Wall
The Ethos is crucial to brands´ identities and to how costumers relate to them.
The Gallery Wall displays brands history, aesthetics and core values.
Inspired by Vivienne Westwood, this wall showcases from Westwood´s Pirate catwalk show, to the acclaimed ethical fashion campaigns, Propaganda Manifesto and most iconic moments, including the latest catwalk show where costumer´s can directly select pieces to purchase.
Music by Venerus (on Spotify)